Gerald Cassidy, born in 1879, was a painter and leading lithographer. He studied at the Cincinnati Academy in 1891 and briefly at the National Academy of Design and the At Students League. Cassidy worked in New York City as an art director for a city lithographer when he developed Tuberculosis and was forced to move to a warmer climate. In 1890, he headed west to Albuquerque and was the founder of the Santa Fe Art Colony in 1912. He specialized in Western scenes of Navajos that were often reproduced as postcards. When his health improved, Cassidy moved to Denver and established a national reputation as a lithographer, working on magazine illustrations, murals posters and advertisements. His highest acclaim was gained in 1915 when he was awarded the golf metal at the Panama-California International Exposition for his murals at the San Diego Indian Arts Building. Cassidy died of lead poisoning while working for the WPA on a mural.